10 Years of Food Joy and Magic
2014
I am the first to have written an Indian cookbook in Norwegian – "Indian food on Norwegian plates" was published in 2004. It all started with cooking classes in a school kitchen, which have now become part of my everyday life.
At Carl Berner I have a course center where you can learn to cook authentic Indian food. I also offer catering to both private individuals and companies, arrange culinary trips to India and have developed a food series with 17 products – “Nirus Masalamagic” – which is sold at Meny, Jacobs and Kiwi, among others. In the fall of 2017 I published my second cookbook: “Masalamagic – the magic of Indian cuisine”.
2024
Niru Kumra started Masalamagic 10 years ago with a vision to teach Norwegians how to cook authentic Indian food. With new packaging, we wanted to create a clearer brand story and better differentiate ourselves from our competitors.
This relaunch is on a whole new level, where Masalamagic's product lines clearly stand out. The packaging design is informative and gives both weight and credibility. The visual expression is magical and exotic, but at the same time modern and Scandinavian. The designer has achieved a good balance between the elements, and the color palette is well adapted to the packaging. The result is a very successful and aesthetic story.